Market Research Tools

Location

Ø Client
Case Study: Kids Korps
USA
Ø Challenge:
Determine
Current Impediments & Potential Strategies for Long-Term, Sustainable
Organization Fundraising.
Ø Four
Target Segments: Create a List of Questions Targeted to Each of the Following Four
Constituent Groups.
1.
Why don’t MEMBERS donate more money?

Ø Daniel, Steve,
Leizel

2.
Why don’t BOARD MEMBERS invest/donate more money?

Ø Andres, Cherisse,
Margot

3.
Why don’t GRANT ORGANIZATIONS contribute more?

Ø Joan, Tom, Tudi

4.
Why don’t CORPORATIONS partner/invest into this organization?

Ø Chris, Collin,
Justin

5.
Research the MACRO MARKET impact of disasters (9-11, Tsunami, Hurricane
Katrina, & Firestorm 2007) on non-profit organizations such as Kids Korps

Ø AJ

Ø Desired Research Outcomes: Actionable
Internal & External Responses

o
Internal – within organization >> Staffing,
Operations, Programming, Marketing, Contacts, Other…

o
External – fires/natural disasters >> If funding is
going to the Salvation Army and Red Cross, then what can Kids Korps do?

Ø Develop questions targeted to
each of the four target groups

Ø Recommend query
methodologies – Focus Group, Online Survey, Face-to-Face, Etc.

Ø How can we use this
information to determine which immediate methods are needed to develop a
strengthened financial foundation for Kids Korps USA?