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Business

Market Research Tools

Fri, 02/29/2008 - 18:25
An Introduction for marketing students to the tools, techniques and strategies for developing market research and methods of translating results
Textbook: 

Marketing Research Essentials http://www.amazon.com/Marketing-Research-Essentials
-SPSS-McDaniel/dp/0470131985/ref=pd_bbs_7?ie=UTF8&s
=books&qid=1204337612&sr=8-7

Location

John Paul the Great University San Diego, CA 92131
United States
32° 55' 4.926" N, 117° 5' 3.768" W
See map: Google Maps

Marketing Products & Services: Class Overview

Fri, 02/08/2008 - 12:52
Product Marketing: Quarter 2
Textbook: 

Required Text: Essentialsof Marketing. J. McCarthy, 10th or 11thEdition, Perreault & McCarthy ISBN: 0-07-256134-3 / 0-07-293589-8

OPTIONAL Text: LoveMarks. Kevin Roberts, Chairman & CEOSaatchi & Saatchi Worldwide

Course Objectives:

Location

John Paul the Great University San Diego, CA 92131
United States
32° 55' 4.926" N, 117° 5' 3.768" W
See map: Google Maps

Market Research Tools

Wed, 01/23/2008 - 10:27
Average: 5.5 (4 votes)
Test Date: 
2007
Type of Test(s): 
Mid-Term

Location

JPCU San Diego, CA 92131
United States
32° 55' 4.926" N, 117° 5' 3.768" W
See map: Google Maps

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