An Introduction for marketing students to the tools, techniques and strategies for developing market research and methods of translating results
Textbook:
Marketing Research Essentials http://www.amazon.com/Marketing-Research-Essentials
-SPSS-McDaniel/dp/0470131985/ref=pd_bbs_7?ie=UTF8&s
=books&qid=1204337612&sr=8-7
Location
John Paul the Great University
San Diego, CA 92131
United States
32° 55' 4.926" N, 117° 5' 3.768" W
See map: Google Maps
