Product Marketing: Quarter 2
Textbook:
Required Text: Essentialsof Marketing. J. McCarthy, 10th or 11thEdition, Perreault & McCarthy ISBN: 0-07-256134-3 / 0-07-293589-8
OPTIONAL Text: LoveMarks. Kevin Roberts, Chairman & CEOSaatchi & Saatchi Worldwide
Course Objectives:
Location
John Paul the Great University
San Diego, CA 92131
United States
32° 55' 4.926" N, 117° 5' 3.768" W
See map: Google Maps
